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Shake, Rattle & Roll
CrossFit Athlete and coach Hannah Sedgley, throwing down while the DJI RSC2 and I tried to keep up. Using no in-body or lens stabilisation, the footage turned out, well… take a look for yourself!
Although the footage was to test the new DJI RSC2 Gimbal, the edit had to be social media friendly (as heaven forbid it not go on social media!). Here’s where the idea for the reverse footage come in. Throw people off by taken something they’ve seen a hundred times before and show it them in a new way, keep them watching with adding new footage while the clips go into forward motion, and finish as started so the whole thing can seamlessly loop for extra time on plays.
Cinematic Footage, from a phone?
So, the new iPhone 13 Pro’s Cinema Mode might not frame the shots up for you, but it pretty much does the rest. Coming from professional gear that does this with hardware, to see these results being produced by software was something pretty special. This entire video was filmed on the iPhone 13 Pro and edited on the iPad Pro.
corporate
More videos from this project are available on the #LifeAtSky Facebook and YouTube channels.
Amidst the pandemic, general recruitment saw a massive decline. Sky recognised the need for making it’s work places look safe, accommodating, but also fun and vibrate, a place that people would want to get out the house for! After more than filling the recruitment quota, the existing staff were not forgotten about and a focus on engaging content for existing staff was made around “mental wealth, physical wellbeing, productivity and performance,” seeing a record increase in staff satisfaction scores (PSAT) from 78% to 85%.
social
Feel the (Algo)rhythm
First things first, I know it’s spelt algorithm, but the joke plays, second of all, with platforms like Instagram saying they “are no longer a picture sharing” app, short form videos have never been as vital for social media growth and visibility.
Get them hooked in the first few seconds so they don’t skip, build anticipation for a pay off so they stay until the end, or make a infinite loop so they stay on for more than just the one view. Using these tips helps work with the algorithm. So, here’s a couple of infinite loop videos for sustainable fitness brand FUNKtion Threads.
A high skill movement that’s so seamlessly stitched together it takes a couple of reps before you cotton on that the shirts are changing. Planning out in advance is your friend when it comes to making this one, and big arms help too!
“Many hands make light work” as the saying goes, but what about when there is just the one of you?
Locked off camera + lots of space on the memory card x one guy with a lot of t-shirts = a lot of masking, but one very cool final video!